MG Motor India's 'Drive Her Back' Initiative Empowers Women
MG Motor India, a British automobile brand with a 99-year-old legacy, onboarded candidates for the 4th edition of ‘Drive Her Back’; an initiative aimed to empower women to re-establish their careers after a break.
The program offers women equal and inclusive professional opportunities within diverse verticals of the company. Providing a dignified platform for women from differentiated backgrounds and communities to resume their careers, season 4 is also set to benefit the spouses of MG Motor’s current employees.
Under this initiative, women are provided coaching and internal mentoring to ensure their seamless adaptation to the corporate environment. The program also includes valuable networking opportunities and professional development for all candidates. Season 3 of the ‘Drive Her Back’ initiative culminated with over 1,500 applications, empowering over 60 women to kickstart their careers in their respective fields at MG Motor.
A large number of women in India drop out of the corporate workforce for a number of reasons. Returning to work after a break still remains a challenge for many women employees as they often face difficulty bagging lucrative job opportunities due to their gap years.
Commenting on the 4th season of the Drive Her Back initiative, Yeshwinder Patial, Senior Director Human Resources of MG Motor India said, "Through such initiatives, we aim to create a highly skilled pool of women who can contribute meaningfully to our organisation and the industry at large”.
