MG Motors Opens New Experience Store In Mumbai

MG (Morris Garages) Motor India has announced the grand opening of its second flagship experience store at Cynergy IT Park, Prabhadevi, Mumbai.

The carmaker’s maiden flagship experience store is located at Milestone Experion Centre, Sector-15, Gurugram. Both the showrooms share the overall look and feel of the carmaker’s futuristic customer approach and British heritage. With the inauguration of the 4,000 square feet showroom, the carmaker now has a total of 6 centers in Mumbai.

The store has been designed under the brand’s philosophy of “Emotional Dynamism”, which combines contemporary brand elements and slick color palettes.

On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in the shape of an “Upturned Mountain”, signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements.

Inaugurating the flagship store in South Mumbai, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “We are proud to inaugurate our first flagship showroom in the state of Maharashtra as a sign of our commitment to this region. The one-of-its-kind flagship experience store redefines the traditional car-buying experience in India, offering a fresh and enhanced retail experience in line with the demands and requirements of new-age customers.”

Speaking at the inauguration, Gautam Modi, Dealer Principal, MG Mumbai South, said, “It is a great privilege to be associated with a new-age, futuristic brand like MG. We are here to re-affirm MG’s commitment to its customers through their best-in-class retail experience with superlative service offerings at our full-fledged facility. We are confident that this state-of-the-art showroom in Mumbai will further strengthen our presence in this region by catering to the increasing demand for MG cars, enabling customers to enjoy a unique car ownership experience with the MG brand.”

BRITISH HERITAGE

Visitors to the store are greeted by well-known British cultural icons such as Big Ben, the Union Jack, telephone booths and street lamps – incorporated as design elements – as soon as they enter. The MG History Wall’s Magna strip and brickwork texture further accentuate the brand’s strong connection with its home, the UK.

LED VIDEO WALL

A large video wall of 16 connected TVs plays artfully-created brand videos to further engage visitors with immersive content about the brand’s history and future vision. This coming together of the past and the present accurately represents the amalgamation of MG’s rich British heritage with its future-ready outlook. 

ENGINEERING WALL

MG’s flagship store also boasts off an “Engineering Wall”, with various vehicle components of MG HECTOR on display such as door cut section, shock absorber, and insulating mat.

VEHICLE CONFIGURATOR

They can choose the model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. At 65 inches, the configurator wall has one of the largest live configuration screens to ensure maximum immersion. By adding such modern elements to amplify its brand legacy, MG has essentially taken the in-store customer experience to the next level.