Michelin Opens Two New Dealerships In Delhi-NCR

Tyre maker, Michelin has strengthened its presence in the Delhi – NCR region with the opening of two premium next generation dealerships. Located in South Delhi’s Lajpat Nagar and Noida’s Sector 52, these advanced stores represent a significant step in Michelin’s commitment to delivering unparalleled customer experiences and expanding its footprint in India.

With plans to open more dealerships in key markets, Michelin aims to solidify its position as a leader in the Indian tyre market by focusing on innovation, premium customer experiences, and sustainability.

Speaking on the opening of two new dealerships, Shantanu Deshpande, Managing Director of Michelin India, said, “Our focus remains on partnering with dealers who share our vision of innovation and excellence. These new dealerships in South Delhi and Noida stand as testaments to Michelin’s dedication to quality, innovation, and customer satisfaction.”

The South Delhi dealership, operated by BK Tyres, spans over 1,500 sq. ft. and marks a major transformation of one of Michelin’s oldest and most reputed dealers. With a legacy spanning over 50 years, BK Tyres has now evolved into a modern store designed to meet the premium needs of high-value customers. Located in Lajpat Nagar, this luxurious dealership offers a curated selection of Michelin’s complete tyre portfolio, premium alloy wheels, and specialised 4x4 tyre options. The store’s modern design and customer-centric layout reflect Michelin’s focus on providing a seamless and elevated experience for today’s discerning vehicle owners.

Michelin’s new dealership in Sector 52, Noida, in collaboration with Resham Tyres, is designed to cater to the needs of modern vehicle owners with cutting-edge technology and expert service. This dealership offers comprehensive tyre services, including alignment, balancing, and fitting, along with state-of-the-art equipment and a wide range of premium tyre brands, ensuring the best fit for every vehicle.