Online New Car Buying Platform CarLelo Reports 300% Growth In Q3’23
Started in the year 2021, an online marketplace for new cars, CarLelo has observed a 300 per cent growth in online car bookings during the third quarter of 2023.
In a statement, the company said that the buyers are now seeking products that not only give them value for their money but also have loads of features to offer. From Connected Car features to ADAS functions the demand for tech-savvy vehicles is on the rise.
The company has observed that 98 per cent of buyers are men and 2 per cent are women, with over 0.6 million visitors coming on the platform to enquire about new cars and make their purchase. These buyers typically fall within the 25 to 40-year age bracket, with an average age of 31 years.
Most of enquiries have been received from the states of Delhi, UP, Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Punjab, Karnataka among others. Increase in trend is due to the introduction of new models like Maruti Suzuki Jimny, Mahindra Thar, Maruti Grand Suzuki Vitara, Tata Nexon, Maruti Fronx etc.. across various segments.
Brands like Maruti Suzuki, Tata Motors, Mahindra, Kia, MG Motors, Toyota have generated most enquiries for respective models within their product portfolio. Further their bifurcation stands as SUV’s leading the charge followed by sedan and hatchbacks. Colours like white, grey and silver, specifically in that order, take the top favourite spots among CarLelo's new car buyers.
Speaking on CarLelo’s Q3 insights, Gaurav Aggarwal, Founder and CEO of CarLelo, said, “Our aim is a sustainable, profitable business, and we anticipate ending the year with significant double-digit growth. We are also quite positive about the demand during the festive season and looking forward to achieve a target of 10-15 per cent improvement for our overall performance.”
