Pure EV Releases First Impact Report Creates A Benchmark

Pure EV has recently released their first impact report. This report captures the true essence of EV adoption wherein it shows the huge impact electrification had on the economic life of a common man and the overall health and well-being of the community.

Pure EV is an EV2W OEM that has the R&D expertise and technology to manufacture batteries. This has enabled the company to regularly innovate and come up with products that meet the latest regulatory standards and also satisfy the requirements of the Indian commuter. 

The company launched its first high-speed scooter, ePluto 7g in 2020 and ever since then, Pure EV has been launching a new model every year consistently. The recent launch of their electric commute motorcycle, ecoDryft makes Pure EV the only EV2W Company in India that has a wide product catalogue spanning electric scooters and motorcycles.

Commenting on this report Rohit Vadera, co-founder and CEO of Pure EV has said “Philosophy of PURE EV is not restricted to sales numbers, we believe that the true impact can only be measured with the maximum usage of the vehicle (kilometres driven) by the customers. Below is a brief snapshot of our more than 60 thousand customers”

More than 60 thousand km - Two customers. More than 50 thousand km - 13 customers. More than 30 thousand km less than five per cent of customers. More than 20 thousand km less than twenty-five per cent of customers. More than 15 thousand km less than fifty per cent of customers.

Further adding that “More than 80 per cent of Pure EV customers clock a daily commute of more than 40 km. This is a remarkable feat and probably amongst the best not just in EV but across the entire two-wheeler industry. This can be attributed to our effective after-sales service network which ensures the highest uptime of our vehicles. This also corroborates the fact that PURE EV produces value-for-money commute vehicles that are reliable. That is a 91 per cent reduction in running costs compared to a traditional petrol vehicle.”

Talking about the report Dr. Nishanth Dongari, Founder, Pure EV, and Associate Professor, Department of Mechanical and Aerospace Engineering, IIT Hyderabad, said. “At Pure EV, our mission is to accelerate the transition of India towards electric vehicles through product innovation and building a trustworthy consumer brand. This impact report is a true testament of our commitment to the people and to the planet”.

Pure EV’s recent launch, ecoDryft targets the major segment of the Indian two-wheeler market, the commute motorcycles. So, with this push into commute motorcycles, PURE EV can further expedite the adoption of EVs across India and the impact it will have on the broader society can be truly phenomenal. 

Further elaborating on the Impact Report, Vadera has said, “We are very proud of this achievement. Our constant innovation and mission mode R&D efforts has led to 20 per cent lesser lithium consumption per km than other key EV2W manufacturing peers. This is very important as the country wants to shift to 100 per cent EV2W from traditional ICE vehicles by 2030, as Lithium is a finite resource that is also being imported like Oil, and hence, efficient usage of Lithium is the way to move forward keeping in mind sustainability of entire EV ecosystem in the country”. 

The renewables mix in the country’s energy basket is bound to go up and this in turn will lay a path towards a sustainable and emission-free India which is no longer a distant dream but a closer reality.