Royal Enfiled Reports 44% Dip In Domestic Sales Amidst Lockdown

Royal Enfield posted sales of 35,814 motorcycles in the month of March 2020, against the sales of 60,831 motorcycles for the same month last year. 

The export raised by 33 per cent to 3184 units compared to 2397 units in the same month last year.

Commenting on the announcement,  Vinod Dasari, CEO at Royal Enfield said, "It has been a challenging year for the industry, from subdued market sentiment in the initial quarters, to the current global pandemic situation. Royal Enfield however continues to remain invested in bringing greater innovation in products and processes. We’ve seen very encouraging response the new motorcycle variants that we launched, our personalization and customization initiative - Make Your Own - has seen a tremendously positive reaction from consumers, new Ride concepts like the Astral and Rongbuk ride have seen more enthusiastic riders participate, and overall there has been a robust growth in our digital community."  

"We have recently completed sales of our entire BS-IV motorcycle stock ahead of the regulatory deadline, and that is testament to our focused approach, and strategic planning. While the industry currently continues to face headwinds, we are confident that in the long-term, there will be slow and steady recovery. Astute planning and agility will be the key to sustained recovery. At Royal Enfield, we will continue to stay focused on bringing evocative motorcycles and several exciting avenues for engagement for our discerning consumers, while also ensuring that we pursue our journey of innovation and transformation." he added.