Indian tractor manufacturer, Sonalika Tractors has fast forwarded its exquisite journey in FY’23 with a new record performance and registered 26 per cent domestic growth to clock 9,741 overall tractor sales in January’23.
The staggering performance has also enabled the company to beat industry growth and reflects on its strenuous efforts to reach 1,28,190 YTD tractor sales (Apr’22-Jan’23). The company has further capitalised on favourable market conditions such as record wheat acreage and construction activities which are on full swing in India.
Speaking on this achievement, Raman Mittal, Joint Managing Director, International Tractors, said, “Farmers are considered to be the ‘annadata’ of our country and are a source of inspiration for all of us as they work selflessly and tirelessly every single day to feed such a vast, populous country like India. Innovating for their prosperity and increased income is something we religiously follow at Sonalika Tractors and our unique approach is deeply inscribed in our DNA."
Sonalika has continued to win farmer’s trust with its unique approach over the years and provide easy access of superior technologies to farmers across the globe. The company says that this performance is largely powered by its recent unprecedented step of revealing tractor prices on the official website.
Mittal added, “This approach has addressed a big issue for farmers and by ensuring such transparency in tractor buying process on our already robust product portfolio, we have been further reinforcing farmer’s trust in our brand. This has enabled us to clock a sturdy 26 per cent domestic growth to beat industry growth and clock 9,741 overall tractor sales in Jan’23. Our YTD growth trajectory has reached 1,28,190 tractor sales which is inspiring for us to remain committed towards farmers and develop a world class product portfolio for their prosperous future."