Indian tractor manufacturing company, Sonalika Tractors has decided to open the prices of its entire tractor range online on its official website.
This move by the company aims to bring in more transparency on the tractor prices - the biggest challenge faced by farmers. With the unique move, Sonalika Tractors has become the first player in the tractor industry to take such a quantum leap in addressing farmer’s critical requirements.
Price transparency in the tractor industry has been the huge dilemma that has haunted farmers for decades now.
The company said in a statement that Sonalika Tractors has always been a farmer centric brand and remained at the forefront to address little hassle of farmers.
Customised tractors with powerful engines, innovative transmissions and precise hydraulics has empowered Sonalika to have a dynamic presence across 140 countries of the world.
Sharing his views on the occasion, Raman Mittal, Joint Managing Director of Sonalika Tractors, said, “Prices play a crucial role in simplifying decision matrix for a tractor purchase but for ages, transparency on prices has remained one among the few challenges in tractor industry. We are excited to open the prices of our tractor range on our official website, thereby extending festive cheers for the entire farming community in FY’23.”
By launching a revamped official website with improved clarity on prices, farmers can take a huge sigh of relief and speed up the process to being home their favourite tractor with high sense of truth and trust.