Steelbird Helmets Records 40 Percent Sales Growth

With the recent notifications by the government to improve the safety measures on road, the market for branded ISI Helmets is getting mature. This has led to an increase in the sales figure of Steelbird Helmets. It has recorded a growth of 40% in the helmets category. Last year the sales figure were over 5 lakh helmets and this year the first quarter figures have shot up to 9 lakh helmets.

"Recently, the transport commissioners of Tamil Nadu & Madhya Pradesh had instructed the two-wheeler manufacturers and dealerships to make helmets mandatory on the purchase of new two-wheelers for the rider as well as the pillion.  While our sales are soaring up, we are investing a lot on R&D to develop new products to meet the BIS norms and customer requirements covering the entire spectrum,” said Mr. Rajeev Kapur, MD, Steelbird Helmets.

Steelbird is currently enjoying approx 38 (%) market share in helmet industry with 3 states of art plants and a manufacturing capacity of 22,000 helmets a day as of now. Moreover, the production capacity is now being increased and will be able to manufacture 44,500 helmets per day.  

“Our motive is to cover the complete business pyramid which means mass customer to premium customer and the pricing will vary from Rs. 899/- to the highest range which is Rs. 12,999/-.” added Mr. Rajeev Kapur.

At present Steelbird has PAN India presence with dealer/distributor network across India. Directly the brand is associated with 2000 + dealers/ distributors PAN INDIA and more than 10,000 retailers indirectly. 

According to the Motor Vehicle Act, while riding two-wheelers wearing a helmet is mandatory Pan India but most of the riders do not wear helmets and still, the sales are going high. Once the rules get stricter and riders start wearing the headgear, automatically the demand will increase drastically, Mr. Kapur concluded.