Tata Introduces Dark Editions Of Its Latest SUVs; Price Starts At Rs. 11.45 Lakh For New Nexon ICE

Indian automobile manufacturer, Tata Motors has introduced the Dark Editions of its latest SUV range- the Nexon ICE & EV and the new Safari and Harrier.

Price for the Dark Range has been mentioned below:

Product

Price starts at

New Nexon #DARK

₹ 11.45 Lakh (Ex Showroom, Delhi)

New Nexon.ev #DARK

₹ 19.49 Lakh (Ex Showroom, All India)

New Harrier #DARK

₹ 19.99 Lakh (Ex Showroom, Delhi)

New Safari #DARK

₹ 20.69 Lakh (Ex Showroom, Delhi)


Commenting on the launch, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, said in a press statement, “Flaunting a captivating exterior design and a feature rich interior, the new #Dark family comprising of the Nexon.ev, Nexon, Harrier and the Safari are back and are better than ever. We are also excited to bring to you our newest campaign, especially conceptualised for this range which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new #Dark range, synonymous with luxury and superior craftsmanship."

The Dark Edition was first introduced to the Harrier in 2019 and was extended across the portfolio in 2021.

What will you get in the new Dark Range:-

Nexon.ev: The Nexon.ev in its Dark avatar gets a bold digital design language, accentuated by sharper lines. The exterior showcases a more muscular stance, with a robust body, elevating its exclusivity with the signature #DARK mascot and a dark exterior treatment. The interior of the SUV features all-black leatherette bolstered seats.

Nexon: The exterior design of the Nexon Dark showcases a bold and aggressive SUV style, characterized by a chiseled hood, sleek LED lamps, and a dynamic stance. This distinctive look is further enhanced by the #DARK mascot and dark exterior treatment. Inside the cabin, the Nexon Dark maintains its SUV practicality by offering exclusive all-black aesthetics, featuring black leatherette seats adorned with #DARK badging embroidered on the headrests. 

Harrier and Safari: These OMEGARC twins, the Harrier #DARK and Safari #DARK boast top-of-the-line advanced features, including pioneering 1st in segment features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs, LED DRLs with Center Position Lamp in the Front, and a Driver Knee Air Bag for enhanced safety. The audio experience is taken to new heights with 10 JBL Speakers featuring Advanced Harman AudioworX, while the aesthetics are enhanced with R19 Alloy wheels featuring Aero inserts and a bold Piano Black Grille.

Additionally, the Safari #DARK offers Comfort Headrests in the 2nd row, along with 2nd row Ventilated Seats. With these features and exclusive #DARK styling elements such as Bold Oberon Black exteriors, Blackstone Interior theme, and Piano black accents, both models offer a Dual Zone Fully Automatic Temperature Control, Touch-based Central Control Panel with multifunction, and Leatherette seats adorned with the #DARK logo on the headrests.

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