Tata Motors Introduces A Customer Engagement Programme For Tata EV Owners

Indian automobile manufacturer, Tata Motors has introduced ‘Evolve’ – a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country.

‘Evolve’ will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, and exchange & upgrade programmes coupled with exclusive referral benefits.

To spearhead the launch of ‘Evolve’, Tata Motors has launched the first leg of this customer engagement initiative - a limited-period referral programme starting in a phased manner. 

This exclusive engagement programme will go live in the top 13 EV consumer markets/ catchment area for the company.

Commenting on the launch of ‘Evolve’, Shailesh Chandra, MD of Tata Motors Passenger Vehicles, and Tata Passenger Electric Mobility, said, “It is a customer friendly and engaging programme that aims to become the nucleus of our EV community by hosting a gamut of experiences, discussion forums, loyalty points, benefits etc. This limited period referral programme combines a host of exclusive ‘money can’t buy’ encouragements and we are excited for each one of you to experience the same.”

The 13 cities where the referral programme is going live are - Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Kolkata, Kochi, Jaipur, Thiruvananthapuram, Coimbatore, and Visakhapatnam.