Tata Sells 5 Lakh Units Of Tiago
Indian car maker, Tata Motors has sold 500,000 units of Tiago in India. The last 1 lakh units sold have come within a span of 15 months. The celebrations for Tata commenced with a symbolic roll-out at the Sanand facility in Gujarat, which is the home ground for the Tiago.
The Tiago range comes in multiple powertrain options of Petrol, CNG & Electric. In addition, the Tiago NRG comes in an SUV-inspired design with off-roading capabilities which is also available in both Petrol & CNG options. Tiago’s Net Promoter Score has received the highest rating of 51.
Commenting on this milestone, Vinay Pant, Head of Marketing at Tata Motors Passenger Vehicle, said, “Exceeding the momentous milestone of 500k sales mark is a resounding testament to Tata Motors' unwavering commitment to excellence. We are certain that the Tiago will continue to be crucial to the success of the New Forever range and the growth of the segment.”
The profile of Tiago buyers showcases its resonance with young and aspirational individuals, with an average buyer age of 35 years. 60 per cent of Tiago's sales come from urban markets and the remaining 40 per cent from the rural markets.. Tiago has also witnessed a positive shift in female buyers, who contribute approximately 10 per cent of its sales. Notably, Tiago has gained immense popularity among first-time car buyers, with 71 per cent of its customers making their maiden car purchase in FY23.
In January 2020, Tiago received a 4-star safety rating from GNCAP.
