TotalEnergies Forays Into Online-to-Offline Segment With VehicleCare & Automovill
Energy player, TotalEnergies Marketing India (TEMIPL) has inked partnership agreements with two Online to Offline (O2O) automobile service aggregators in India to improve customer touchpoints across multiple channels. The service aggregators are VehicleCare and Automovill based in Gurugram and Bengaluru respectively.
With 59 per cent internet penetration in urban India, Indian consumers are increasingly looking for transparent, convenient, high-quality services at their doorstep. VehicleCare and Automovill both provide one-stop automobile services to vehicle owners.
The strategic partnerships between TEMIPL and the two O2O aggregators will allow TotalEnergies’ automotive lubricants to reach customers at over 750 car servicing workshops across the country by end 2023.
Commenting on the partnerships, Olivier Sabrié, Chairman & Managing Director of TEMIPL, said, “Collaborating with Automovill and VehicleCare is in line with our focus to deliver quality lubricants through our partner workshops, directly to consumers. The O2O channel will provide more drive-ins to our partner workshops and convenient service to our customers.”
TEMIPL has a portfolio of services and products across India including lubricants for automotive and industrial applications, LPG for domestic and commercial applications, and specialty applications products. Latest new service offerings include car care products and Wash services.
