Volkswagen India Registers Growth Of 31% In July 2023
Volkswagen Passenger Cars India has reported a growth of 31 per cent in its sales performance in July 2023 (vs July’22). The company has attributed this to the overwhelming demand for its India 2.0 product portfolio – Taigun & Virtus and its flagship SUVW Tiguan.
In the first half of the year, Volkswagen introduced new variants, its much-awaited GT Plus Manual on the Virtus & Taigun and the GT DSG on Taigun & Virtus. The Brand also introduced its exclusive GT Edge Collection.
Commenting on the performance, Ashish Gupta, Brand Director of Volkswagen Passenger Cars, said “Volkswagen India is on a growth path and a testament of it, is the continuous popularity received by the Taigun & Virtus. Our customers have placed an unwavering trust in our Brand as we offer them the safest product portfolio that is German-engineered with a fun-to-drive experience.”
In addition to the product portfolio, the brand’s network strategy has penetrated with an increasing footprint in states across Karnataka, Kerala, Tamil Nadu, Punjab, Telangana and Delhi NCR in recent months. With a pipeline of introducing more sales & service touchpoints this year, the current network stands at 175 sales and 130 service touchpoints.
