Yamaha Launches The Call of the Blue Version 3.0 Brand Campaign

India Yamaha Motor has launched the 3rd version of the national brand campaign, under ‘The Call of the Blue’ campaign, to elevate its image by intensifying the aspirational value through engaging customer-centric activities and launches.

Since 2018, with the announcement of each phase of 'The Call of the Blue' brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of 'Excitement, Style and Sportiness'. 

As a result, 8 new global products were introduced with a focus on the premium segment. This led to an impressive rise of Yamaha’s market share in the premium motorcycle segment, moving up from 10 percent in 2018 to 15 percent in 2021.

Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient, offering a premium ownership experience to all its customers by organising engagement activities like - ‘The Call of the Blue Track Day’, ‘Blue Streaks’ Ride and ‘The Call of the Blue Weekend’.

Also, to amplify its presence in the premium segment, the company is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus Touch Points across India.

On this occasion, the company also announced the #MyCalloftheBlue online contest for its customers. The top 4 winners will win an exciting trip to witness Sepang MotoGP in action.