Yerry Mina Becomes New Brand Ambassador of Hero Moto Corp.
Hero MotoCorp Ltd. has announced the appointment of Yerry Mina, the popular Colombian professional footballer, as its new Brand Ambassador.
The 24-year-old Mina - one of the promising young footballers - has consistently delivered a series of impressive performances for the Colombian National Football Team (during FIFA World Cup Russia 2018) and his clubs.
Commenting on the announcement Rajat Bhargava, Head of Strategy, Performance Transformation & Global Business, Hero MotoCorp said “Being a youth brand, Hero resonates with the youngsters of today, who are fearless, passionate and self-reliant. As we rapidly expand our footprint across continents, we are constantly engaging with global youth icons that are inspiring a new generation of young achievers. Colombia is one of our key global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiatives there.”
Mina has come on board with Hero MotoCorp at a time when the Company is gearing up to introduce a series of new, technologically advanced and stylish two-wheelers in Colombia, including new premium motorcycles and higher-powered scooters. The Company is set to roll out a multi-media campaign with Mina across different platforms over the coming months.
Yerry Mina said, “I am excited and honored to associate with a global and youth brand like Hero MotoCorp. The brand embodies innovation, excellence & empowerment and I am personally driven by these characters. I have always been quite impressed with the extensive support that Hero MotoCorp extends to multiple disciplines of sports across the world. I am glad to be a part of the large and diverse Hero family.”
