Yokohama Rubber Will Apply 'E+' Proprietary Mark On Tyres For EVs
Tire company, Yokohama Rubber in the second half of 2023 will be applying a new proprietary “E+” mark to its tires for passenger cars, trucks, and buses that have special qualities needed by electrified vehicles. The new “E+” mark is the latest facet of Yokohama Rubber’s response to the rising demand in recent years for tires most suitable for use on electrified vehicles.
Tires installed on electrified vehicles must be able to meet the special needs of those vehicles. For example, the tires must have the strength to withstand the higher loads associated with heavy electric batteries as well as the electric motor’s high torque output. The tires also must have a quietness quality that complements the lack of noise from the vehicle’s engine. They also must contribute to the vehicle’s efficient use of electricity and other energy sources and expand the vehicle’s driving range.
Yokohama Rubber already is supplying its tires as original equipment (OE) for a number of electrified vehicles, including such premium cars as BMW iX3, Mercedes-AMG EQS 53 4MATIC+, and Lexus RZ, crossover SUVs from Toyota Motor (the bZ4X) and Subaru (the SOLTERRA), and mini-vehicles such as the Nissan Sakura and Mitsubishi Motors’ eK X EV.
The first Yokohama tire to bear the “E+” mark will be the new Adavn Sport EV, which the company plans to launch in Europe and other markets in autumn 2023.
