ŠKODA AUTO India Redesigns Its Dealer Network

ŠKODA AUTO India has successfully rebranded its entire network of 63 sales and 61 service touchpoints across 53 cities in India as per the new Corporate Identity and Design (CICD). The Czech brand has invested over INR 1,200 million, along with its dealer partners, in the largest rebranding campaign in its history in India.

In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new dealership design architectural concept reflects ŠKODA’s philosophy expressed in the slogan: “Simply Clever with a human touch”. 

Zac Hollis, Director – Sales, Service, and Marketing, ŠKODA AUTO India Pvt Ltd. said, "ŠKODA has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the ŠKODA led ‘INDIA 2.0’ project.”