46% Women Opted For Used Cars In March 2024: Spinny Report
Amidst the ever-changing preferences of car shoppers, Spinny, a leading full-stack platform for used cars, witnessed 31 per cent growth in Q4 FY24 indicating a surge in women buyers. According to Spinny's latest report, 46 per cent of women across the country bought used cars in March 2024 as compared to 35 per cent in Q3 FY24.
As per the data shared, Spinny witnessed Delhi-NCR experiencing the highest increase in women buyers at 48 per cent, followed closely by Bengaluru at 41 per cent, Mumbai at 46 per cent, and Pune at 39 per cent. In the southern region, Kochi saw a remarkable 57 per cent increase in women purchasing Spinny cars, indicating a growing trend across various demographics.
Non-metro cities like Lucknow, Jaipur have 20 per cent growth in women buyers for the month of March.
Niraj Singh, CEO and Founder of Spinny, expressed his enthusiasm in a press statement, stating, "At Spinny, we believe it’s a woman’s world. That's why our 'Lady Luck' promotion, offered during the month of March, featured exclusive discounts of up to Rs. 25,000 on car purchases. We are delighted that nowadays more women are meeting their evolving needs and embracing the second-hand car market.”
Brands such as Renault Kwid, Grand-i10, and Baleno emerged as the favorites among women buyers on the Spinny platform, among women aged 30 to 40 years.
