Big Boy Toyz Ventures Into E-booking

Pre-Owned & Multi-brand Luxury Cars dealer Big Boy Toyz, is all set to gear up their online sales. Along with the e-booking mechanism in place, Big Boy Toyz has have been able to generate almost 50 % of their overall revenue via online sales.

Housing over 150 luxury supercars, spanning across 24 brands, Big Boy Toyz believes in a transparent digital presence via all its social media handles. With a consumer base of almost 7000 and expanding, Big Boy Toyz reaches out to its potential customers PAN India by posting details of their inventory cars on their digital platforms. Last year BBT clocked an annual sale of 250 crores; this financial year, BBT plans to expand their annual target to 400 crores by selling 500 cars. 

Backed on the pillars of superior quality Cars and services provided, BBT has made their consumers comfortable in purchasing cars online; physical presence does not sound mandatory to them anymore.

Speaking on the occasion, Jatin Ahuja, Founder, Big Boy Toyz stated, “Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories. Looking at the evolving auto industry and the digital landscape we felt it was necessary we strengthen our online presence in order to tap into an untapped market. Our virtual presence has been strengthened over the last year as we felt it was important to maintain a clear e-booking mechanism for all our consumers. I personally felt that a personal connection with the consumers was important in order to convert them to potential customers. The pull strategy for our working gives us more insight as to what exactly the customers are looking for and the sort of response they give.”