Mahindra & Mahindra Ltd announces the launch of ‘Own-Online’, The company’s, end to end, online vehicle ownership solution. Mahindra Own-Online is a one-stop, 24X7 destination where the customer can finance, insure, exchange, accessorize and own a Mahindra vehicle in 4 simple steps, from the comfort of their homes. (www.mahindrasyouv.com/Own-Online).
Speaking about the launch of Own-Online, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra Ltd. said, “Today we are delighted to launch ‘Own-Online’ platform, India’s most complete, end-to-end, online car ownership solution. Its easy & convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered!
Mr. Nakra further added, “With our pre and post purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us. In the recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction. We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers.”
Mahindra’s pan-India network of 270+ dealers & 900+ touchpoints is integrated with the Own-Online platform through robust back-end technology & process cohesion. This will enable a seamless & personalised end-to-end customer experience, offering the convenience of online purchasing and comfort of local assistance. Dealerships have upgraded their procedures & processes and are trained to minimize physical contact. In fact, additional precautions are being taken across the customer interaction processes such as test drives, document collection and vehicle delivery to ensure high hygiene standards are maintained.
For customers looking at exchanging their old cars, this service offers an instant, real-time online quotation for their old car in an easy & transparent manner. Further, those opting for financing can check their finance eligibility & generate sanction letter online. It gives the customer an option to generate quotations from various insurers through this portal and the process of fulfilment of vehicle insurance will be facilitated by the respective dealership. The platform also allows the customer to personalize their chosen Mahindra vehicle by accessorizing it and opting for add-ons such as extended warranty & roadside assistance.
Own-online is the only mass-market car-owning platform that gives the customer the visibility of on-road or transaction price offered by our dealerships, including break-down of all components such as registration, road taxes, insurance etc. as well as benefits like discounts & offers.
With Own-Online, Mahindra now offers online solutions through the full spectrum of car ownership, covering pre-purchase, purchase and post-purchase, by providing class-leading customer experience in each stage. Through Mahindra’s pre-purchase platform - SyouV, the customer can conveniently select a Mahindra vehicle of choice, in the convenience and comfort of home as well as involve their family in the decision-making process. While with Mahindra’s post-purchase platform With You Hamesha, the customer can book service online, view vehicle history, receive service invoices and do a lot more. Now, the company is ready to take this disruption to the next level by changing the way automotive retail is perceived in India.