Mahindra & Krafton Partners To Drive Electric SUV 'BE 6' Into BGMI

Krafton India and Mahindra has bridged the worlds of gaming and automotive innovation through a partnership to bring Mahindra’s Electric Origin SUV- BE 6 into the dynamic universe of Battleground Mobile India (BGMI). This unique partnership offers consumers an immersive experience, aiming to captivate the aspirations of India’s young, tech-savvy audience.

With this first-of-its-kind collaboration, starting January 16, 2025, BGMI players will be able to interact with the, sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, and gameplay tools like Volt Tracer Gun, and Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan and more. 

“This collaboration marks a major milestone in Krafton India’s efforts to deliver truly immersive and localised experiences for Indian gamers”, said Seddharth Merrotra, Head of Business Development at Krafton India. “Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe. By integrating the BE 6 into BGMI, we’re not only bringing culturally resonant content to the game but also creating unique opportunities for our players to engage with the best of India’s innovation.”

Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts and a chance to win real Mahindra BE 6.

Veejay Nakra, President - Automotive Sector, Mahindra & Mahindra, and Joint Managing Director, Mahindra Electric Automobile, added, “Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”