Electric scooter manufacturer, Ampere has collaborated with Salesforce, a global player in CRM, under Greaves Electric Mobility ("GEMPL"), to enhance their stakeholder relationships by delivering customised engagements to create a single source of truth and strengthen its stakeholder relationships by providing customised engagements.
Greaves Electric Mobility will leverage Salesforce to power its sales, service, and dealer management systems as it expands its retail footprint nationwide to meet the rising demand.
Greaves Electric Mobility will leverage Salesforce to automate their Sales, Service and Dealer Management process deploying Salesforce Sales Cloud and Service Cloud, various unifying departments onto a single platform. This will enable the company to gain a 360-degree view across its stakeholders, including dealer networks and customer journeys. This will allow Greaves Electric Mobility to deliver personalised experiences and strengthen its relationships with data-driven insights.
Commenting on this collaboration, Sanjay Behl, CEO & Executive Director of Greaves Electric Mobility, said, "We are delighted to partner with a Global CRM leader Salesforce, whose reliability, configurability and customisation capabilities have enabled us to integrate Greave Electric Mobility enterprise platforms and empowered us with sharper customer insights and focussed marketing programs to further strengthen our brand loyalty."
With Salesforce Service Cloud, the company will transform customer service by giving its employees the tools to deliver the best customer experience. Salesforce will also provide Greaves Electric Mobility dealer partners with better dealer management systems to enhance customer experiences in offline and online channels.
Arun Parameswaran, Managing Director of Sales & Distribution at Salesforce India, said, "We are thrilled to contribute towards Greaves Electric Mobility journey in enhancing customer excellence while empowering its employees and dealer networks, as the world moves towards a more sustainable future."