Apollo Tyres Launches Latest 'Apol10' Campaign Featuring Sachin Tendulkar

Tyre manufacturer, Apollo Tyres has collaborated with Posterscope India to launch its latest campaign, 'Apol10'. Featuring the sporting icon and brand ambassador, Sachin Tendulkar, the campaign harnesses the power of impactful outdoor media to boost brand recall across key markets. 

The ‘Apol10’ campaign incorporates innovative elements to distinguish itself and capture audiences’ attention. Conceptualised and executed by Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, the campaign seizes the audience’s attention through compelling visuals displayed on traditional OOH formats and destination media at airports. These features are exclusively showcased at airports, adding a unique layer to the overall campaign experience.

The ‘Apol10’ campaign is currently active in 24 markets. While the traditional OOH is making an impact in the city, airport installations across 9 cities is what makes the campaign glow. The strategic use of outdoor media and Sachin Tendulkar's association significantly fortify the brand's recall, establishing a robust and enduring connection with consumers. 

Commenting on the campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres, mentioned “The Apol10 campaign reinforces the message of celebrating Sachin’s legendary performance, and his passion for motorsports, which comes alive with Apollo’s tyres. This campaign is part of a 360-degree integrated strategy that included Sachin and his passion, through audio-visuals, online engagement with fans, and more.”