Ashok Leyland Launches New Tagline & Ad Campaign
Ashok Leyland, Commercial vehicle manufacturer and flagship company of the Hinduja Group has introduced its new brand tagline “Koi Manzil Door Nahin”. Marking the beginning of 75th year of operations in the country, Dheeraj Hinduja, Executive Chairman, Ashok Leyland, along with Shenu Agarwal, MD & CEO, Ashok Leyland and Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy Group, together launched the new tagline while unveiling the new ad campaign.
Ashok Leyland brand believes that there are destinations (Manzil) still to be conquered and more dreams to be achieved for all its stakeholders and for the company itself. The new positioning celebrates the journey that Ashok Leyland has had so far while preparing for the one that lies ahead. ‘Koi Manzil Door Nahin’ is the embodiment of these journeys and its philosophy. With each accomplished milestone serving as a reminder to Ashok Leyland and to the millions who use the vehicles daily that with the right partner by your side, no dream is too far.
Dheeraj Hinduja, Executive Chairman, Ashok Leyland, unveiling the new tagline, said, "In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”
The new brand identity depicts customer-centricity of the brand while showcasing its technological innovations in the field.
