Friday | Apr 04 2025 | 03:23:26 AM
Assurance Intl has partnered with General Motors (GM), an American automotive company for the relaunch of GM's renowned aftermarket brand, ACDelco, in the Indian market. As a leading company, Assurance Intl is known for its excellence in lubricants oil & automotive parts in India. This relaunch is part of strategic official partnership, leveraging Assurance Intl’s expertise in reintroducing a wide range of ACDelco aftermarket products, including high-quality lubricants oil and batteries, aimed at setting new standards in the Indian automotive aftermarket.
The ACDelco brand, synonymous with quality and reliability globally, is now positioned to serve the evolving demands of Indian consumers through Assurance Intl’s distribution and retail network. This partnership aims to capture a meaningful share of the market overtime, underscoring a commitment to delivering exceptional performance and reliability in auto components across India.
This licensing partnership will leverage Assurance’s established infrastructure, including local distribution hubs and a nationwide service network, to provide customers with superior products and comprehensive after-sales support.
Sandeep Mahajan, Executive Chairman at Assurance Intl, expresses his excitement to partner with GM to relaunch ACDelco in India, stated “India is one of the most important automotive markets in the world, and with ACDelco, we are committed to providing high-performance, reliable products to Indian customers. This partnership allows us to deliver on our promise of quality, durability, and affordability, ensuring that vehicle owners across India have access to the very best in automotive care.”
Mahajan further emphasized ACDelco's rich legacy, stating, "With over a century of delivering world-class automotive solutions, ACDelco stands for trust, quality, and innovation. Since 1916, it has been at the forefront of automotive advancements. Bringing this heritage to India, we are confident that our collective expertise will empower vehicle owners with reliable products and set new benchmarks for quality in the Indian aftermarket.”
The range of products is officially launched and available to customers through distribution channels from mid- January 2025. Both companies are confident to set a new standard in the industry, delivering outstanding value and satisfaction to our customers.
