ATMA Brings Tyre Safety In Focus At Auto Expo 2020

Tyre Safety Zone set up by Automotive Tyre Manufacturers Association (ATMA) to create awareness amongst visitors of Auto Expo has emerged as a big draw.  Set up on the theme “Play your PART, Be Tyre Smart”, the tyre safety zone is engaging audience in gripping games woven around the theme of Tyre safety.

PART is an acronym for Pressure, Alignment, Repair & Rotation and Tread. Sensitizing motorists on these five points is central to all tyre safety drives, states ATMA. Indian Tyre Technical Advisory Committee (ITTAC) the technical wing of ATMA has been driving the initiative.

“ATMA has been spreading tyre safety for quite some time through tyre clinics and direct interface with motorists.  This time, we integrated the concept of Tyre safety with few entertaining games and animated quizzes so as to spread the message in an entertaining format especially relevant for the youth”, said V K Misra, Chairman ITTAC.

There is a basketball game with tyre acting as a ring and five balls each named after Pressure, Alignment, Repair,  Rotation and Tread. One is expected to put all the balls in the ring as a pledge to take care of these five vital aspects. Similarly, customized Carom Board and Dice games have been geared towards registering five aspects towards tyre safety.

An interesting animated tyre quiz aimed at checking the knowledge about tyres has emerged as a major vehicle for spreading awareness about tyre safety at Auto Expo. Winners of the quiz and games are being presented with attractive prizes leading to further word of mouth visibility.

“The added advantage for creating awareness at Auto Expo is the fact that visitors are mentally receptive to learn more about cars, new automotive concepts and technologies. Tyre safety fits naturally in that mind space”, said Rajiv Budhraja, Director General ATMA.

ATMA has been mandated by Ministry of Road Transport & Highways (MoRTH) for creating awareness on tyres to serve the larger purpose of road safety in India. In collaboration with MoRTH, ATMA has developed posters to spread awareness on the hazards of worn out tyres and the need to check  Tread Wear Indicators (TWI). TWI are present in tyres as a visual indicator of the degree of tyre tread wear.

Usage of worn out tyres on Indian highways has emerged as a safety hazard. TWI is an easy to understand feature designed to help motorists replace tyres well within time and preempt accidents. Worn out tyres require longer distance to stop which could lead to accidents.