BharatBenz Opens New Dealership In Indore
Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler Truck AG (“Daimler Truck”) has added a new 3S (Sales, Service and Spares) BharatBenz dealership to its network in Indore, Madhya Pradesh, partnering with PPS Trucking.
Spread over 51,000 sq-ft, this facility is the 17th BharatBenz sales and service location in the state; the other 16 locations are situated in Indore (Rau), Bhopal, Jabalpur, Bela, Katni, Shivpuri, Singrauli, Chattarpur, Sagar, Manawar and Gwalior. The 3S dealer network is complemented by six 2S (Service and Spares) and four 1S (Spares) facilities in the state, which are smartly located to meet the varied demands of customers throughout the region.
Commenting on the development, Sreeram Venkateswaran, President and Chief Business Officer (Domestic Sales and Service) at Daimler India Commercial Vehicles, said, "Madhya Pradesh is an important market for us given the abundance of natural resources in the state. BharatBenz tippers are the most preferred by fleet owners operating in the mining sector and Madhya Pradesh, being rich in minerals and coal, gives us tremendous opportunities to grow our tipper business. Madhya Pradesh’s sharp focus on the Swacch Bharat has opened many opportunities in road construction and infrastructure where BharatBenz rigid trucks and tractor trailers will prove beneficial to customers there. We are really pleased to have such a strong and progressive sales and service in 15 locations in Madhya Pradesh,”
The service network in Madhya Pradesh comprises of 15 Mobile Service Vans (MRVs) and 49 service bays, capable of servicing up to 24,000 vehicles annually.
DICV’s plan in Madhya Pradesh is not only to expand its sales and service network but also to educate dealer and service staff about the unique needs of customers and how to provide them with unparalleled service quality. This approach is mirrored in the company’s nationwide initiative to skill 8,000 service technicians who would be trained to service over 6 lakh vehicles annually.
