Wednesday | Apr 09 2025 | 08:39:15 AM
Beginning 2025 with a strong start, BMW Group India has delivered its best-ever Q1 car deliveries with +7 per cent growth. The company delivered 3,914 cars (BMW and Mini) and 1,373 motorcycles (BMW Motorrad) between January – March 2025. BMW sold 3,764 units and Mini 150 units.
Monthly sales in each month - January, February and March - also recorded their peak.
Commenting on the company's sales performance, Vikram Pawah, President and CEO, BMW Group India, said, “BMW Group India has set the tone for a successful year ahead, delivering record-breaking performance in the first quarter. Continuing our lead as the most preferred luxury EV brand, we have seen phenomenal growth of over 200 per cent in our electric car sales. Similarly, BMW long wheelbase models have captured the imagination of luxury connoisseurs across the board, growing by a remarkable +187 per cent. Our robust strategy has driven momentum for us despite a challenging environment.”
BMW Group Electric Vehicles (EV)
BMW Group India is the most sought-after luxury EV brand for last three years. In Q1 2025, this leading position continues with 646 BMW and Mini EVs delivered. The exponential growth of +206 per cent year-on-year in electric sales, reflects the high level of sustainability, performance and innovation that progressive Indians associate with the BMW Group brands. The first-ever BMW iX1 Long Wheelbase, launched at Auto Expo 2025, disrupted the market and garnered over 1,500 bookings. It became the largest selling BMW EV in Q1.
BMW Group India currently offers six electric cars and two electric scooters - BMW i7, BMW iX, BMW i5, BMW i4, BMW iX1 Long Wheelbase, Mini Countryman E, BMW CE 04 and BMW CE 02.
BMW Long Wheelbase Range
The highly successful long wheelbase range of BMW India including - the BMW 7 Series, BMW 5 Series, BMW 3 Series and BMW iX1 - is in tremendous demand. BMW long wheelbase models have redefined comfort, luxury and performance across all segments while maintaining their core BMW DNA of Sheer Driving Pleasure. This unique combination sets them apart and has led to a +187 per cent growth in sales of these models. The all-new BMW 5 Series Long Wheelbase was the highest-selling business sedan in Q1. The BMW 3 Series Long Wheelbase continued the class-leading position in its segment. Since BMW’s long wheelbase offensive began in 2021, the contribution of these models towards annual sales has increased significantly from 20 per cent to 30 per cent.
BMW Luxury Class (BMW 7 Series, BMW i7, BMW X7 and BMW XM)
Exclusivity and grandeur of the flagship ‘BMW Luxury Class’ continues. Nearly every fifth car that BMW sold in Q1 was a top-of-the-range model. The BMW 7 Series maintained its appeal as the class-leading ultra-luxury limousine in its segment, while the demand for BMW X7 increased significantly in the top-end SAV world.
BMW Sports Activity Vehicles
BMW Sports Activity Vehicles (SAV) contributed 55 per cent to sales with 2,079 units. Growth in SAVs increased by +11 per cent thanks to all-new models like the BMW X5 and the first-ever BMW iX1 Long Wheelbase. BMW X1 was the most popular SAV with over 30 per cent share in sales and the highest selling car in Indian premium compact SAV segment. In the coming months, SAV sales are set to receive a greater spurt as deliveries of the all-new BMW X3 begin at dealerships.
Mini
Mini delivered 150 units in Q1 2025. Mini Cooper S was the highest-selling model, more than doubling its sales as compared to last year.
BMW Motorrad
BMW Motorrad delivered 1,373 motorcycles in Q1 2025. The BMW G 310 RR was most popular smart-cc bike while the BMW 900 GS / GSA was the most popular in the high-end CBU range.
Retail.Next
With launch of Retail.Next, BMW Group India aims to create a future-forward retail space that not only showcases its vehicles but also embodies the brand’s commitment to luxury, innovation, and customer satisfaction. Retail.Next entails new design, new digital tools, new roles, and new processes. With a total investment of INR 365.6 crores, Retail.Next will be implemented across 56 facilities in 33 cities. In Q2 2025, BMW Group India will extend the Retail.Next experience at 9 touchpoints in Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Jaipur and Guwahati.
