BMW Sold 25 Cars Daily Amid Slowdown
BMW Group India has delivered 9,641 units of BMW and MINI cars in 2019. BMW India registered sales of 9,000 units and MINI India of 641 units. BMW Motorrad delivered 2,403 motorcycles to customers.
Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “2019 was not an easy year for the Indian automotive industry as various macroeconomic and structural conditions shook its foundations. We have a healthy order book for the BMW X7 which is sold out for months. Though the industry is still facing difficult times, we are well prepared for 2020. We will always be competitive by remaining focused on our customers.”
BMW India saw a significant contribution of over 50% coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X5, the BMW X3 and the BMW X1. A strong contribution also came from the BMW 5 Series and the BMW 3 Series.
The MINI Hatch and the locally-produced MINI Countryman together commanded a share of over 70% in MINI India sales.
The momentum for BMW Motorrad India was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts, said by company in a statement.
