Bridgestone Introduces Turanza 6i New Tyres For Premium Passenger Vehicles

Tyre manufacturer, Bridgestone has launched its new generation tyres for the Passenger Vehicles Segment in India, as 'Turanza 6i'. This launch is the result of previously announced expansion in the Passenger Radial business. As per the tyre maker, Turanza 6i, specifically developed for Indian roads, provides premium comfort ride experience, with superior fuel efficiency and wear life.

Bridgestone Turanza 6i is available in 36 SKUs (Stock Keeping Units) ranging from 14 inches to 20 inches.  It is targeted for Premium Vehicles covering SUVs, Sedans, Hatchbacks and CUVs. 

With this launch, Bridgestone has brought to India its global proprietary Enliten technology enabling ultimate customisation by providing a unique value proposition as per the growing new needs of the market, while also enhancing the base performance parameters required by Indian consumers. Turanza 6i, with Enliten technology provides premium comfort ride experience, through a smooth and quite ride, while enhancing fuel efficiency and wear life.

“Turanza 6i shows our commitment to offer the best technology for the fast-growing Indian market. This is a success of our planned investment strategy to bring global leading tyre technologies to the Indian mobility sector,” said Hiroshi Yoshizane Managing Director of Bridgestone India. 

Meeting both general performance demands and the specific requirements of electric vehicles by way of low noise, better fuel efficiency and superior wear life, Turanza 6i is also EV Ready.

“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment. Catering to Premium Vehicles segment, Turanza 6i will be available in our premium outlets across India.”, said Rajarshi Moitra, Chief Commercial Officer of Bridgestone India.