Castrol India Unveils 'Onward, Upward, Forward' Strategy For 125th Anniversary

As it marks its 125th birthday, Castrol India has revealed a strategy named 'Onward, Upward, Forward.' This comprehensive initiative focuses on key pillars—circularity, diversification and efficiency—propelling the company into a new phase of innovation and sustainable development.

Under the 'Onward' pillar, Castrol has introduced an array of products, including the advanced Castrol ON EV Fluids. These encompass EV Transmission Fluids, EV Thermal Fluids and EV Greases, showcasing the company's commitment to staying at the forefront of electric vehicle technology.

In line with the circularity aspect, Castrol is set to introduce more sustainable products by reusing base oils, the primary ingredient in lubricants.

The strategy's "Upward" pillar is centred on empowering industrial clients and helping them achieve improved productivity, increased efficiencies, and circularity in their operations. Castrol wants to strengthen its reputation as a reliable industrial lubricant partner by offering its customers solutions that are focused on value.

Michelle Jou, CEO of Castrol, concludes: “We’re developing more circular offers to help customers achieve their sustainability goals and exploring exciting new growth opportunities beyond lubricants. It’s a privilege to take Castrol’s 125-year-old iconic brand forward to serve the changing needs of customers and set our business up for future success.”

Castrol's commitment to its current business segments is reinforced by the "onward" and "upward" initiatives, while the "forward" initiatives represent a deliberate foray into uncharted territory. Thermal management and diversification into data centre cooling solutions have been identified as potential growth areas, using Castrol's expertise, skills and knowledge.

Sandeep Sangwan, Managing Director of Castrol India, stated, "The 'Onward, Upward, Forward' strategy reflects our dedication to advancing mobility, enhancing industrial efficiency, and exploring new frontiers. We are proud to contribute to Castrol's rich history while propelling it into a future of continuous growth and relevance."