Dylect Plans To Achieve Rs 1000 Crore Revenue Mark By 2027

Dylect, an auto accessories manufacturer, is planning to generate a Rs. 1000 crore revenue within the next three years. The company has already taken significant steps towards achieving this goal by launching its product line in the Auto equipment category.

Subsequently, the company aims for 5X growth in sales over the next 2 years with its plans of launching new product lines such as Solar Lights & Panels, Home Appliances, Home Furnishing, and Décor and further expanding the existing Auto equipment segment with some niche products like Dash cams, Car Purifiers, and other car care and safety products. 

The brand also intends to raise approximately Rs. 200 crore in funding to support its backend integration. Dylect's objective is to capture a 10 per cent market share within the Indian auto equipment, Solar Lights & Panels, Home Appliances, Home Furnishing, and Décor category segments within two years. 

Commenting on the launch, Anuj Bhatia, MD of Dylect, said 'We've committed over Rs. 100 crore investment to Dylect. Our offerings are a perfect blend of cutting-edge technology, exceptional design, and superior build quality, aimed at providing unmatched experiences to our esteemed clientele, distinguishing us from competitors. We aim to surpass a turnover of Rs. 400 crore by 2025 and strive towards achieving a revenue target of Rs. 1000 crore within the next three years.”

The company's strategic retail approach revolves around partnering with online marketplaces, Amazon being the primary focus. 

“We already see a great demand for our newly launched products including the High-Pressure Washer range, Tyre Inflators, and Car Vacuum Cleaners. Our goal is to develop Dylect into a lifestyle brand that enhances every moment and experience through its array of specialised products”, added Bhatia. 

After establishing a strong presence in the Indian market, Dylect has ambitious expansion plans to enter the global markets through Amazon.