Startup EMotorad organised India's first-ever electric cycle marathon in Bengaluru. The E-Cyclothon marked the commemoration of India’s 75th Republic Day. The E-Cyclothon covered a route of 25km, which was completed by every rider. The number of participants reached a total of 250+ in an average record time of one hour.
EMotorad has charted the path to cultivating an inclusive community for all cycling enthusiasts, irrespective of age group. The E-Cyclothon delivered participants with the drive to connect with like-minded people and proved to be a catalyst for boosting the adoption of the alternative product offered by the brand.
Sumedh Battewar, CBO, EMotorad, said, “With the hosting of E-Cyclothon, we have cultivated a new wave of the green movement in the city that also offers participants an experience of a lifetime. Subsequently, this has positioned e-cycles as a revolutionary, time-saving and eco-friendly commuting solution. We’re proud to express that the E-Cyclothon touched unexpected heights, boasting our family of riders beyond its current network.”