Wednesday | Mar 26 2025 | 12:07:19 PM
Kinetic Green Energy and Power Solutions has unveiled a new television campaign for the E-Luna. Building on the iconic "Chal Meri Luna" tagline, the campaign blends nostalgia with modern innovation, reimagining the classic phrase for a new electric era. It showcases the E-Luna's advanced technology, practicality, and eco-friendly performance, while honouring the original Luna's legacy of simplicity and reliability.
Designed to resonate with a diverse audience, this campaign highlights how the E-Luna continues to be both relevant and meaningful in today’s era. The new campaign also will present three new television commercials, just like the old campaign did, and it also aims to connect with the audiences emotionally with a touch of humour.
Given that the E-Luna is an all-electric bike, the key attributes highlighted in this campaign include its long-distance range on single charge in addition to its versatility as an everyday mobility solution, and its load-carrying capacity, making it ideal for Indian roads. The campaign emphasises the environmental advantages of electric vehicles (EVs) while positioning the E-Luna as a smart and versatile solution for both urban and rural transportation needs.
Speaking about the launch of the new campaign, Sulajja Firodia Motwani, Founder and CEO, Kinetic Green, said, "With this TVC, we aim to evoke nostalgia while inspiring a new generation to embrace electric mobility. By striking an emotional chord with our audience and with a twist of humour that is sure to bring a smile, we are driving not just awareness of the new E-Luna but also aim to build a connect with the viewers and showcase how the E-Luna is designed to be a partner in progress of the aspirants of new India.”
Launched in 2024, the E-Luna has made a powerful impact on the electric vehicle market, with over 25,000 units already powering the streets. This overwhelming response highlights the rising demand for sustainable and efficient mobility solutions. Building on this momentum, Kinetic Green is set to drive its growth even further through an aggressive marketing strategy, leveraging its expansive and well-established dealer network of over 500 dealers across India.
In the 1970s, the "Chal Meri Luna" television commercial became one of India's most iconic ad campaigns, capturing the essence of freedom and accessibility. Launched by Kinetic Group, Luna was designed as an affordable, practical, and fuel-efficient two-wheeler for the masses, revolutionising personal mobility, especially for the middle class. The ad showcased people from all walks of life such as students, officegoers, and small business owners riding the Luna with pride, reinforcing its image as a reliable and aspirational vehicle. The tagline became synonymous with effortless commuting, leaving a lasting impact on Indian advertising and cementing Luna’s place as a beloved household name.
