Euler Motors Foray Into Dealership Channel Strategy; Opens Dealership In Chennai

Euler Motors, an electric commercial vehicle manufacturing startup, has opened its first-ever dealership store in Chennai, Tamil NaduIndia.

In the course of the company's expanding retail presence across the nation via company-owned stores, this outlet signifies the introduction of dealership stores alongside its existing network of owned outlets.

The new store is not only a new retail touchpoint for the company, but also a significant step in its retail strategy.

The outlet will showcase Euler’s flagship vehicle, HiLoad EV, making it possible for potential customers in the city to experience the product.

Chennai, oftenhailed as the "Detroit of India" and as an emerging hub for EVs, provides an ideal backdrop for the inauguration of Euler Motors' first dealership.

The dealership will serve as a pivotal touchpoint for customers looking to explore and experience Euler Motors' electric offerings.

"The inauguration of our maiden ‘dealership’ in Chennai carries profound significance, mirroring the evolving pulse of Indian consumers towards electric mobility. South India harbors immense potential for the electric vehicle market, and we are excited to further expand our offerings closer to the customers in this region. It will play a pivotal role in reshaping the commercial mobility scenario in South India." said Saurav Kumar, Founder and CEO of Euler Motors.

The company is already catering to Chennai with over 200+ deployments of the Euler HiLoad EVs with a total market share of 33.3 per cent in the EV segment. Sectors such as Logistics and FMCG, underscore Euler's impact in the state.

The new dealership is open to the public and customers alike to test drive Euler Motors' HiLoad EV 2023 and explore its features first-hand.