Harley Davidson India Launches #FreedomStoriesIndia Campaign

Harley-Davidson India has launched a campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of passionate members of the Harley Owners Group (H.O.G. ®). The first episode of the video series that went live on the brand’s social media platforms on February 20, showcases the relationship shared by the first seven Regional Directors of the H.O.G. Community with their machines & the bond within.

Every episode delves deeper into their stories as every owner is seen narrating their own story emphasizing why riding really matters and how Harley-Davidson has changed their lives by adding the element of freedom. Throughout the year, Harley-Davidson India will be identifying interesting stories of H.O.G. members and narrating their tales as part of the #FreedomStoriesIndia initiative. Perfectly summarizing the Harley-Davidson way of life, the video series will enhance the sense of “oneness” in the community.

Speaking about the film, Sajeev Rajasekharan, Managing Director, Harley-Davidson India, said, “#FreedomStoriesIndia displays a special flavor of the H.O.G. community to the world. Harley-Davidson has always stood for freedom of expression and the video series beautifully captures this. Over the last decade, Harley owners have stood by us and have helped us to grow from strength to strength and this campaign is our way of celebrating the H.O.G. community. Our focus has always been to put our riders at the forefront and with #FreedomStoriesIndia, we have nailed it.”