Harley To Announces Next Chapter Of Its Freedom Stories Initiative Tomorrow
Harley-Davidson India recently launched an innovative campaign on social media #FreedomStoriesIndia and the brand will be launching the next episode of the series tomorrow. This initiative announced to celebrate those who share a deep-rooted relationship with not just the brand, but also the open road. The brand, through this campaign aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders.
The first leg of the initiative comprises of 8 episodes featuring seven prominent flag bearers - the first appointed Regional Directors of the Harley Owners Group community. The first episode went live across our social media channels on the 21st of February, showcasing the relationship shared by the riders with their freedom machines and the bond within. While the riders narrated tales of a lifetime, the audience appreciated each new episode that delved deeper into their stories, with overwhelming enthusiasm.
In totality, the campaign reached over 12,00,000 people across India and garnered a viewership of 11,22,339 views across Facebook, Instagram, YouTube and Twitter, globally and locally.
