Hero Electric Launches New E-Scooters Optima ER And Nyx ER

Hero Electric has officially launched its two new e-scooters; Optima ER and Nyx ER (Extended Range) further expanding its range of heavy-duty and high-speed e-scooters in India. The Optima ER and Nyx ER are now available across all Hero Electric dealerships for INR 68,721 (ex. PAN India) and INR 69,754 (ex. PAN India) respectively. 

Commenting at the occasion Mr. Sohinder Gill, CEO, Hero Electric India said, “We want to offer the best of Hero Electric products to all our customers. One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER, we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.” 

The company further announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India. Hero Electric plans to take the 615 touchpoints presently to 1000 by the end of 2020 and make the brand accessible even in the most interior parts of the country. The company has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually. 

Hero Electric is in sync with the government’s vision to promote and foster the adoption of electric mobility in India and will invest in R&D to introduce technologically advanced products that India needs in order to make the switch from ICE vehicles. Going forward, all high-speed products from Hero Electric will also be eligible for FAME II benefits and coupled with the lowered GST rates, will make Hero Electric products more attractive and affordable for the customers.