JLR Offers Customised Discovery Sports To Rapid Response For Disaster Relief

Jaguar Land Rover India has joined forces with Rapid Response, an NGO that specializes in disaster management and relief. Jaguar Land Rover India has loaned a specially prepared Land Rover Discovery Sport to Rapid Response this monsoon, to be utilized as an emergency responder, providing rescue and medical assistance, to distributing food and relief kits to vulnerable communities in natural crisis across India.

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL), said:
“Land Rover vehicles, such as Discovery Sport are renowned for their capability in tackling difficult terrains and situations caused by floods and other such catastrophic events. On the occasion of completion of 10 years of Jaguar Land Rover in India, we are proud to offer a Land Rover to aid the team at Rapid Response in their efforts to help victims of such natural calamities in India.”

Mohamad Farukh, CEO, Rapid Response, commented, “India is one of the most disaster-prone countries in the world. At Rapid Response, we aim at providing immediate, effective and sustainable support for the victims of natural disasters. Equipped with capability and technology of Land Rover, we are confident in providing more timely and effective assistance in disaster-stricken situations”.

The Discovery Sport’s characteristics such as Terrain Response, approach angle, departure angle and a maximum wading depth of 600 mm will allow the team to wade through the most extreme paths. The Discovery Sport is a versatile and very capable vehicle and the vehicle handed over to Rapid Response has been provided with additional features such as a luggage carrier, luggage partition, tow rope and more, to ensure immediate assistance in affected areas.