Joy E-Bike Appoints Tarun Sharma As President Of Marketing & Branding

Wardwizard Innovations and Mobility, a manufacturer of electric vehicles under the brand 'Joy e-bike,' has appointed Tarun Sharma as the President of Marketing and branding.

As a marketing veteran, Sharma will spearhead the organisation's strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.

With over 20 years of experience in sales and marketing, Tarun Sharma is a seasoned leader in deploying digital, B2B marketing, sales and customer experience for large telecom and technology firms. He held the position of Head of Strategic Marketing for Enterprise Business (B2B) at Vodafone Idea, where he played a pivotal role in establishing Vi Business as a preferred partner through strategic marketing programs. His expertise includes strategic marketing, product marketing and customer acquisition, corporate sales, fostering strong B2C & B2B engagement programs, nurturing relationships with CXOs and Tech Analysts, and formulating thought papers and blogs based on industry research. Prior to this, he has also worked with Telecom giants such as Reliance Communications, and Bharti Airtel.

Speaking about the appointment, Yatin Gupte, Chairman and Managing Director of Wardwizard Innovations & Mobility, said, “As a valuable addition to our leadership team, Tarun will play a crucial role in strategically driving our growth plans. We look forward to elevate the customer experience and provide unparalleled value to our partners with his valuable contributions.”

Sharma is an IIM Lucknow alumnus, holding several other certifications to his credit along with having diverse experience in various fields.

Tarun Sharma, President of Marketing & Branding at Wardwizard Innovations & Mobility, said, "The EV industry holds significant potential and we are in the right direction to leverage this potential to solidify our market presence, enhance customer experience and contribute meaningfully to the evolution of sustainable mobility solutions.”