Kia Bags 2 iF Design Awards
The Kia XCeed urban crossover and the ‘Imagine by Kia’ concept have been awarded with 2020 iF Design Awards.
Winning a prize in the ‘Professional Concept’ category, the ‘Imagine by Kia’ concept is a visual embodiment of Kia’s desire to champion and popularize exciting electric cars. The XCeed was awarded in the ‘Product’ category, following the introduction of the new urban crossover to the European new car market in 2019.
This double achievement once again illustrates the Korean manufacturer's unrivaled strength in automotive design. Kia won its first iF Award in 2010, and has created at least one prize-winning vehicle design every single year since. A brace of prizes in 2020 brings Kia’s total number of iF Design Awards to 20.
“Kia has strived for continuous quality improvements and more fascinating and interesting customer experiences,” said Karim Habib, Head of Kia Design Center. “Kia’s XCeed crossover and ‘Imagine by Kia’ represent this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”
‘Professional Concept’ prize for the Imagine by Kia concept
The ‘Imagine by Kia’ concept is a electric four-door passenger car which draws together elements of a sleek and athletic family sedan, a muscular sports utility vehicle, and a versatile, spacious crossover. Intentionally designed not to sit within the car industry’s predefined vehicle categories, it is also defined by its next-generation, zero-emissions powertrain: a low-mounted, induction-charged battery pack that powers electric motors on each axle. The ‘Imagine by Kia’ concept was revealed at the 2019 Geneva International Motor Show.
Kia XCeed – another award-winning production car design
Winning the iF ‘Product’ design award, the Kia XCeed is a new urban crossover utility vehicle (CUV) which combines compact SUV practicality with the sporty packaging and engaging handling of a hatchback. It addresses the growing desire among European drivers for cars which offer more emotion and dynamism than an SUV, both in terms of the way they look and drive.
