Kia Motors Ranks No.1 Brand In industry In J.D. Power U.S. Initial Quality Study
Kia has announced that it ranked number one in the industry today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand.
Kia’s continued success in IQS was led by having two models – Forte and Soul -- included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte, Sedona (Known as Carnival in India), Sorento and Soul, the company said.
The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners, it added.
