Mahindra Bolero SUV Surpasses 1 Lakh Sales Mark In FY 2023

Mahindra & Mahindra's iconic Bolero SUV has crossed the 1 lakh mark in sales in FY 2023, marking a significant milestone. Since its introduction in 2000, the Bolero has sold over 14,00,000 units. These records showcase Bolero's flourishing popularity and demand in the market.

With a rich heritage spanning over 20 years, the Mahindra Bolero has become an integral part of so many families in India, with its tough, versatile, and dependable nature making it the go-to choice for individuals and families alike, earning its place as trusted companion in India's heartland.

Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra, said, "The Bolero Neo launched in July 2021, has successfully extended the Bolero SUV brand to the new customer segments in tier 1 and urban markets."

The latest sales feat of the Bolero franchise has been driven by the success of the Bolero Neo, which was launched in July 2021. The Bolero Neo has been able to penetrate new markets and attract new customer demographics. Notably, Bolero Neo customers are relatively younger, and a greater percentage of them come from salaried and self-employed backgrounds.

What sets the Bolero Neo apart from other compact SUVs is its unmissable road presence, courtesy of a modern design that stays true to its bold heritage. Its tough body-on-frame construction is complemented by a smooth ride and handling and a cabin that boasts premium interiors and daily-use connectivity features. Powered by the revered mHAWK100 engine, the Bolero Neo delivers ample power and torque for go-anywhere capability, making it equally easy to drive in the city and on highways.

Apart from the success of the Bolero Neo, the Classic Bolero continues with a sales growth of over 28 per cent in FY 2023 compared to FY 2022. Its appeal as a reliable and versatile workhorse with seating for seven people and the ability to tackle tough terrain has remained unchallenged for over 20 years. Together, the Bolero and Bolero Neo bring the authentic SUV feel to the compact SUV segment.

As the Bolero SUV continues to soar in popularity and demand, Mahindra remains dedicated to providing customers with authentic and sophisticated SUVs that offer unmatched power, performance, and reliability.