Maruti Sells 1.2 Lakh Dzire In First 8 Months Of FY20

Maruti Suzuki Dzire has become the best-selling car in the first 8-months of 2019-20 with more than 1.2 lakh unit sales between Apr-Nov 2019. Dzire also crossed 2 million unit sales recently.

Speaking on the success of Maruti Suzuki Dzire, Shashank Srivastava, Executive Director, (Marketing & Sales), Maruti Suzuki India Limited said, “Over years, Dzire has created a niche for itself amongst compact sedans. Gaining widespread acceptance, Dzire was conceptualised keeping in mind the customer demands. Currently, more than 70% Dzire customers are pre-determined buyers who wish to upgrade to ‘the sedan life’. Further, nearly half of new Dzire customers have it as their first car. We are extremely grateful to our customers for their tremendous trust in brand Dzire. This trust has helped Dzire to become the country’s highest selling car in this fiscal year.”

Maruti Suzuki has introduced the third-generation model of the Dzire compact sedan in May 2017, which brings a host of changes inside out over the previous generation model. The sedan is popular among the fleet operators besides private buyers.