Maruti Suzuki Opens 3000th Arena Sales Outlet In Ludhiana
Maruti Suzuki sells Wagon R, Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio and S-Presso through this channel
Augmenting its network to reach closer to customers across the country, Maruti Suzuki India has opened its 3,000th Arena sales outlet in Ludhiana, Punjab.
Commemorating the opening of the 3000th outlet, Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India, said, “Through our ARENA channel, we offer a range of vehicles for our customers across over 2,500 cities. In FY 2023-24, we sold close to 12 lakh vehicles through our ARENA channel.”
In light of the evolving customer requirements, Maruti Suzuki rebranded the Arena channel in 2017 to make it a more youthful and modern destination, at par with global benchmarks. Built on the pillars of design, technology and experience, the Arena sales outlets offer a new-age car buying experience in a warm and digitally savvy environment.
Wagon R, the highest selling model in the industry in FY 2023-24, is sold through the Arena channel. Other popular models sold through this channel are Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio and S-Presso.
Maruti Suzuki sells vehicles through the Nexa, Arena and Commercial channels to cater to the varied needs of customers. In total, Maruti Suzuki has 3,880 sales touchpoints covering over 2,500 cities.
