Maserati Introduces Plans To Develop Its Electric Range

Maserati announces that all new Maserati models will be 100% developed, engineered and built in Italy, and will adopt hybrid and battery electric propulsion systems delivering all the innovation.

Following on from the announcement of testing of the new full-electric powerplants to be installed on future Maserati models, the development and production plans for the Trident Brand's electrified range are now presented.

Maserati’s electrification program starts this year, and the first hybrid car to be built will be the new Maserati Ghibli.

Production of the new Maserati GranTurismo and GranCabrio, the Brand's first cars to adopt 100% electric solutions, will commence in 2021.

Maserati has decided to build the GranTurismo and GranCabrio at the Mirafiori production hub, with an investment of 800 million Euros. The latest generation of the GranTurismo and GranCabrio, two iconic cars for the Trident Brand, have totaled more than 40,000 units sold from 2007 to 2019.

During 2020, Mirafiori will be strengthening its position as a world hub dedicated to the electrification and mobility of the future, with a large proportion of its capacity allocated to the production of the Brand's new electrified cars.

However, Maserati's heart is still in Modena, where it has its Headquarters, where the cars in its range are developed and tested, and where the new super sports car is to be built. For Maserati, Modena is the place where extraordinary cars have been produced for over 80 years, all outstanding in their luxury, elegance, style, performance, and quality, and which are sold in over 70 markets. 

Also upcoming is a new Maserati utility vehicle, to be built at Cassino and intended to play a leading role for the Brand, thanks to its innovative technologies. About 800 million Euros will be invested in the construction of the new production line, scheduled to begin at the end of the first quarter of 2020. The first pre-production cars are expected to come off the line by 2021.