Mercedes-Benz India Launches ‘Merc from Home’ Campaign

India’s largest luxury carmaker Mercedes-Benz further announces a host of new customer initiatives under the campaign ‘Merc from Home’. This campaign offers a hassle-free and transparent process to buy a Mercedes from the comfort of the customers’ homes. 

The focus of ‘Merc from Home’ will be on the ease of purchasing a vehicle using digital tools to facilitate the entire process including online payment of products and services. The online interface will be backed by backend operations that include preparation of cars to the documentation process, which will be done with the utmost care and in the most transparent manner, said the company in a statement.

All outlets of Mercedes-Benz across India will be connected to the e-commerce portal to support the customers through their online shopping experience. 

Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “Digital platforms have become an important channel to stay connected with our customers. Towards this we are launching our ‘Merc from Home’ campaign that aims at providing a holistic, hassle-free and highly personalized car buying experience on our online sales platform. ‘Merc from Home’ also features new initiatives like ‘Mercedes-Benz Consultation Studio’, a virtual consultation mode that is going to enhance the personalized experience for the customers. The customers now can not only explore, select and make online payment for our products and services from the comfort of their homes, but can also get their Three Pointed Star delivered right at their doorsteps, as per their convenience.”