Mercedes Benz Retains Its Crown of Luxury Segment

Mercedes-Benz has recorded its highest ever Q4 selling 3871 units, thus registering a 3.3% y-o-y growth for Q4. Amidst strong macro-economic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41% from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.

The brand with the Three Pointed Star commenced its product offensive from October 2019 and launched three new products (New G 350d, New V-Class Elite and New GLC) in Q4 2019. Mercedes-Benz also had a strong festive period, which turned market sentiments towards positive. 

Speaking on the company’s sales performance, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2019 despite facing strong macro-economic headwinds, specifically in the first three quarters. We were however able to positively influence the customer sentiment with our industry-best customer solutions and achieved the new best ever Q4. 

“2020 is going to be another important year for Mercedes-Benz India and we continue to be optimistic with the country’s mid to long-term prospect. We had an overwhelming response to our entire BS IV portfolio and we are now ready with the all-new BS VI portfolio, way ahead of the deadline. This year the market will witness a strong product offensive from Mercedes-Benz beginning with the New GLE, and followed by some of the most significant product introductions from our global portfolio for the Indian market, including those without any predecessors. In 2020, Mercedes-Benz will also witness strategic network expansion in key existing as well as new markets.” Martin Schwenk elaborated. 

The SUVs comprising the GLA, GLC, GLE and the GLS maintained their momentum as the strongest selling segment, with the GLC remaining as the most popular SUV. The New GLC leads the SUV portfolio for Mercedes-Benz. The SUV, which was launched with MBUX in December 2019, has been receiving very positive customer response, said the company in a statement.