Nissan Becomes Official Partner Of ICC Men's Cricket World Cup 2023
Nissan Motor India has partnered with the International Cricket Council (ICC) for the 8th consecutive year as the Official sponsor for the ICC Men’s Cricket World Cup 2023. This event will take place in India from October 5 to November 19, 2023 and will feature the Nissan Magnite as the Official car of the World Cup.
To embrace the festive cricket season, Nissan has also introduced the all-new Magnite Kuro Special Edition.
Commenting on the announcement, Rakesh Srivastava, Managing Director of Nissan Motor India said in a press statement, "It is a proud moment for Nissan to introduce the Nissan Magnite Kuro Special Edition in commemoration of its 8th year partnership, for this tournament Nissan will engage with multiple activities with millions of cricket fans on their deep passion strengthening its bonds, especially in India where cricket is a festival.”
As the official partner, Nissan will actively promote the ICC Men's Cricket World Cup 2023, showcasing the Nissan car at the stadium, in addition to 2on-ground engagement initiatives across the country. The company is also promoting the tournament Trophy Tour, currently on a journey across multiple cities in India, with the introduction of a 3D trophy in malls.. This innovative initiative is designed to engage cricket enthusiasts by offering them exclusive access to the world cup trophy, allowing them to capture 360-degree images with this iconic symbol of cricket excellence.
The company will introduce and display the ICC World Cup Nissan Magnite during the trophy tour.
Nissan Magnite is now exported to 15 global markets, including recent launches in Seychelles, Bangladesh, Uganda, and Brunei. In recent years, Nissan India has shifted its primary export market from Europe to Middle Eastern countries such as Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
